Danish beer producer Carlsberg AS has come to a distribution agreement with Mexico’s Grupo Modelo in which the former will supply Corona Extra to nine new markets in Eastern Europe. The two beverage industry rivals have come together in the hopes of exploiting an opportunity that will be mutually beneficial.
“The second step in the development of the alliance of Modelo and Carlsberg covers important parts of the Eastern European Countries which are a key strategic area for us,” Carlsberg senior vice president, Anton Artemiev, said.
The countries covered in the deal will include Russia, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Turkmenistan, Kyrgyzstan, Belarus, and Moldova.